Jolie Co

Jolie Co had a growing product line but a storefront that felt generic — the brand's craft wasn't coming through, and the checkout was leaking customers at every step.

The goal was a site that reads as premium at first glance, communicates the ritual behind each product, and removes every point of friction between discovery and purchase.

I built a flexible design system around a warm neutral palette and a condensed display voice, so every page feels composed rather than templated.

Motion was used sparingly — to guide attention through the funnel, never to decorate. Webflow handled the build, keeping the team fully in control after launch.